@ddivambientes
We all know that great professionals always grow and learn. They constantly seek new knowledge, perspectives, and ways to improve their work. That's precisely what inspired the creation of D'Div, a company specialising in crafting top-quality corporate furniture, focusing on partitions.
Born out of a passion for excellence and a deep commitment to customer satisfaction, D'Div was founded in 2019 by a team of experts. Since then, they have been making remarkable strides, building new partnerships, connecting with others, and taking on exciting new challenges daily.
Designing a brand for D'Div was a complex task that required showcasing the company's elegance, flexibility, and commitment to work. The creative process involved a thorough analysis of the company's attributes, including its values, mission, vision, and target audience. This analysis helped to determine the brand's approach, language, and tone of voice.
To create an effective brand, it was decided that a corporate and formal style would be adopted while still being friendly. The brand's tone had to communicate professionalism, reliability, and excellence while being approachable and welcoming. The language had to be clear, concise, and easy to understand, with a focus on the benefits and values of the products.
The next step in the creative process was to develop a moodboard that would guide the brand's visual direction. The mood board was inspired by the materials commonly used in the products' manufacturing, including wood, glass, stone, and aluminium. The visual universe is related to the corporate environment and features minimalism, geometry, technology and order.
The moodboard also included a carefully chosen colour palette and textures that would appeal to the target audience's taste. The colour palette includes timeless shades corresponding to classic and contemporary periods, ensuring the brand remains relevant and appealing to customers for years to come.
Overall, the brand design process for D'Div was a thorough and thoughtful exercise that resulted in a unique and compelling brand that accurately represents the company's values and commitment to excellence.
