J O U R N E Y U N V E I L E D
Augusto Calixto, a renowned independent musician, stands at the heart of the music scene, leading the captivating GutoSax ensemble. His profound connection with music spans many years, weaving a tapestry of unforgettable performances at pubs, festivals, and private events. Augusto's career is a harmonious blend of solo endeavours and fruitful collaborations with other talented musicians.
Amidst his musical journey, Augusto has been diligently crafting an independent album, skillfully infusing classic melodies with his signature saxophone groove. As the audience embarks on this melodic odyssey, they will be drawn into a world of soulful sounds guided by Augusto's musical brilliance and boundless passion.
E X P L O R I N G M E L O D I E S
Driven by an unwavering desire to echo beyond small events, the dream to expand the career catalysed crafting an exceptional brand for GutoSax. The project delved into designing a solid visual identity that would resonate with the soul of the ensemble, aiming to convey professionalism and open doors to new opportunities.
Among all the challenges, the critical task was striking to harmonise GutoSax's upbeat and refined musical style while infusing a contemporary and creative appeal.
M E L O D I C H A R M O N Y
The concept of this design was inspired by the ups and downs of sound waves to develop an identity that translated the upbeat and refined style into something as good as the instrument. Even though it may seem contradictory, silence also inspired this design, showing that moments of pause are as important as moments of noise in a song.
Finding the perfect mix of colours, typography, and visual elements that resonate with the client's brand personality and the preferences of his target audience was crucial in overcoming the challenges and delivering a captivating visual identity for GutoSax.
The outcome design features a sleek, dynamic, and adaptable brand identity that plays with shapes, creating a stunning visual signature. It is a fusion of musical worlds communicating well with the public and transmitting a refined style.
#attributes
happy | sophisticated | creative | modern | elegant
#scope
brand identity | brand positioning | digital assets | merchandise | photography direction
E C H O E S
Aiming to translate the essence of GutoSax, "Feel the Groove" was defined as the tagline. The statement is to be used throughout the graphic materials, but it also has potential for more, allowing the band to use it as a strategy to boost brand awareness, be the ensemble's motto, or even to name the album being crafted.
Disclaimer: The featured artist in photographs is not the actual musician and was used only for design purposes.
